Analysis, research and musings

Articles and posts on digital strategy, business, female leadership and other themes

More customer voices needed in the boardroom

Five ways SMEs can accelerate the shift to digital

Marketing post-pandemic: the new reality

Existential crisis for media sector given Big Tech’s dominance

The Paradox Report: new research on Irish marketing and media

Digital or die? New priorities for boards in a post-pandemic world

Visit the Institute of Directors blog to read the post

Responding to an infodemic in the midst of a pandemic

Coping with Covid-19 campaign

LinkedIn: why it's part of my daily routine

Read what I post, like or share on LinkedIn

Personas and their importance in eCommerce

Find out more about eConsultancy's eCommerce guide

Why business leaders need to rethink failure

Read the post on the Institute of Directors in Ireland blog

How we launched a national newspaper - against considerable odds

Read the piece on LinkedIn

Why marketers struggle with communicating strategic value to boards

Read my post on the Marketing Institute of Ireland's blog

Digital strategy: a top issue for boards in 2018

Read my post published on the Institute of Directors Ireland blog

I want to stop women feeling like frauds in a corporate culture designed for our grandfathers

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Use #WomanUp to improve gender balance in your business

Read my LinkedIn article about #WomanUp

Directors: why you need to grasp marketing’s strategic value

Read the post on the Institute of Directors' blog

DQ needed to lead and succeed in digital age

Read the article on LinkedIn

Turn retirement into an exciting ‘third age’ journey at DCU

Read the LinkedIn post

Corporate culture – fit for purpose for women?

Read the LinkedIn post

My old school photo

Read the article on